Glasses Direct suck

Scratched glasses

After travelling around the world I was relieved when Glasses Direct seemed to advertise reasonably priced glasses in the UK in 2007.

Glasses in India and Japan are very inexpensive. Why should I pay more than fifty pound for a piece of cheap plastic?

So I bought two frames from http://www.glassesdirect.co.uk/ in the beginning:

Both lenses matched my prescription with "Scratch-Resistant Coating" and I was happy.

After losing my favoured orange pair of Mojito whilst swimming in the sea, I thought I would gingerly order another pair late in 2009.

Urm, I'm paying 14GBP more for my Mojitos! That's an inflation busting 70% price increase!

Now with the January 2010 Glasses Direct catalogue in hand, the Mojito's now cost 59GBP without the "Scratch-Resistant Coating". An insane 220% price increase from the original 20GBP I paid about two years ago.

Oh wait, there is a FREE second pair with frames at 59GBP or over. :(

Urgh, fuck no please Prescription Eyewear Limited. Do not treat me like an idiot consumer.

I like many just want a pair of cheap prescription glasses. Why do you Glasses Direct have to banally match your high street competitors like http://www.specsavers.co.uk/ and http://www.danda.co.uk/ business models?

Isn't being online and direct supposed to make you different? Apparently not.

Update: Glasses direct do offer very cheap glasses from 19GBP. And their customer service, with twitter is excellent.

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