Couldn’t help but notice the London design fan boys & girls with Pantone. Must be the excellent universal system for addressing colours I thought.
So I was reading the “brand identity” guide of my employers Aplix Japan and we use Pantone 293 for our logo. Cool, I thought. I’ll go to the Pantone Website and look up the corresponding Web colour.
Then the farce begins with a barely usable dialog asking me whether the colour standard is European or North American.
Product type? Erm… Web? Enter colour, ok 293 and submit… Hmm is it colour 293 C or 293 H C or 293 M or 293 PC or 293 U or WHAT THE FUCK? Please explain how this works!
Ok… start again. Google for “pantone to web color” and Pantone ColorWeb presents itself as 30USD service to seemingly get what I need.
I’m sorry this is just ridiculous. There must be a better way that this patented bullshit.
One day I’ll meet a designer with some sense who doesn’t buy into this proprietary Adobe & Pantone world. I hope. :)