Orange I am campaign

Orange's latest billboard marketing campaign in London is quite remarkable, as it asks you to search for "I am" to find out more.

orange ad

So that means that at least through out the campaign they must have paid every major search engine every time a respondent wants to find out more about their product offering.

To me, this is surprisingly stupid. Is it that difficult for those coke snorting marketeers to find a reasonable (sub)domain and add some non-vacuous content? Crikey.

I guess Hutchison 3G have the same problem when people search for 3. I guess if you don’t understand the Web you’ll get punished by Google.


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