BBC podcasts are not linked

I love the BBC output but I'm annoyed how difficult it is to share their content, previously:

• BBC From Our Own Correspondent URLs make no sense
• BBC URLs are not cool

I love the BBC Witness series which has the same problems as FOOC when it comes to their URLs.

When listening to the Witness podcast using Apple's Podcasts App, if I share and choose to email, the body of the email sent looks like:

Check out this great Podcast: http://downloads.bbc.co.uk/podcasts/worldservice/witness/rss.xml

• It links to the RSS which is useless to most people
• It doesn't link to the actual podcast I'm actually listening to

The popular "Pocket Cast Lite", when sharing the Podcast via email, the email body looks like:

Podcast: Witness
Episode: Witness: The Bhopal disaster

Find out more about the podcast at:
http://www.pocketcasts.com/share/Ofzlnt

Slightly better, but their linked URL does not point to the relevant BBC page http://www.bbc.co.uk/programmes/p0112t3d about the Podcast I'm listening to. Only other Iphone users answering their email stand a chance to listen to the podcast, which is ridiculous.

Come on BBC. Please fix this!